Author Archives: Nicole Dotzenrod

Budweiser Ditches Clydesdales…Just Kidding

Last week, the Wall Street Journal reported that Budweiser beer has become an afterthought among young consumers: according to Budweiser’s parent company Anheuser-Busch, some 44% of 21 to 27-year-old drinkers have never tried Budweiser (an obvious dilemma for the brand). … Continue reading

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Advertisements that Capitalize on the Military

Advertising agencies love the military – because Americans do. Among average Americans, there is a characteristically pro-military sentiment. Americans love watching sappy military homecoming videos, and advertising agencies have been capitalizing on this for years. Yesterday was Veterans Day, and … Continue reading

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