This is an interesting article I read on Poynter about Dallas Morning News and it goes along nicely with past discussions. The News found that their subscribers do not find digital news as a replacement to print news. Unlike some newspaper outlets strategy of giving digital subscribers exclusive stories, the the News gives their digital subscribers access to more photos and fewer ads for $2.99 per week. What I found most surprising was that after polling their seven-day print subscribers, the News found that only five percent of them would be willing to give up their print edition for a digital edition for a price that would be 90 percent cheaper. This shows that subscribers of the News are not so much paying for the content, but how they receive it. In this case, that would be print.
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